Producer : | The best-selling Scotch whiskey in the world, Johnnie Walker, was founded in 1820 in Kilmarnock, Scotland. Back then, the almost 20 year old John Walker was actually running a general store where he mostly sold whiskey under the name Walker's Kilmarnock Whiskey. He started experimenting to improve the taste by blending different whiskeys together. After his death in 1857, his son took over the business and founded the company's success story in 1867 with the introduction of the first commercial Johnnie Walker whiskey. The industrial revolution and phylloxera favored this very much and the brand was able to establish itself on the international market until the end of the 19th century. The company is now part of Diageo. The brand logo of Johnnie Walker, "The Striding Man" was established in the course of the re-branding from 1906-1909 and shows a caricature of John Walker himself, drawn in 1909 by Tom Browne. This as an honor and in memory of the founding father. |
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